Advanced Recovery Completes Website Sale

Of the many services and products we provide to treatment centers, the most sought after ones revolve around generating phone calls and web inquiries for people seeking rehab options.

We have worked with dozens of treatment facilities across the country over the years in different capacities, and we are very proud to announce that we recently sold two of our websites to a growing national provider with excellent programs. Although the details of the deal are confidential, we can say that it was our largest deal to date, as the sites were generating nearly 1,000 inquiries per month.

We look forward to working with more programs in the future and continuing to develop other web properties that help connect people seeking help with quality treatment providers.

Interventions Aren’t Just for the Addicts

interventionA lot of people have mixed feelings about drug and alcohol interventions. Many of the negative thoughts are either based on bad experience with unprofessional people, botched family confrontations, or misconceptions about the process. In reality, most interventions led by specialists in the field are very successful in getting people into treatment, but there are more benefits to this practice than are sometimes realized.

On the family side, there is an opportunity for them to be able to address many issues that have been fostering the unhealthy behavior. There are often multiple situations that have fed the addiction over time that can now be fixed to help prevent it from occurring again. If done properly, it can be a way for everyone to start out fresh with a new, positive outlook.

For treatment centers, interventions can be beneficial as an enrollment tool as well. We know that there are countless times where family members want to get their loved ones into treatment but are unable to get them to agree. Having someone there in person to assist both the family members and the substance abusers in coming to some sort of resolution increases the chances of enrollment into treatment.

Too often this helpful, life-saving service is overlooked by loved ones and rehab programs alike. Meanwhile, missed opportunities to properly intervene can result in lowered occupancy and people still harming themselves.

Whether you have a loved one in need of help or are a treatment facility looking for information, contact Advanced Recovery Resources today to find out more about how we can help.

Staying Relevant Online

search rankingOne of the most sought-after services we offer treatment centers is ongoing content creation, web optimization and site enhancements. These are vital to staying relevant online, especially in such a crowded space where you’re trying to be stand out among thousands of treatment centers and millions of web pages.

There are some very basic steps that we use to help facilities not only improve their search rankings for their desired keywords, but also to STAY there. This is a key factor that many people overlook, as they hire “SEO Companies” to push their sites up through illegitimate practices that then get them banned or penalized by Google.

There really is no magic formula, and we have helped organizations with much smaller budgets not only compete with larger treatment centers, but in many cases outrank them as well.

Content is the Driver

While the look and feel of a site is definitely important, what it says is even more important. Written content provides the backbone of the interface between you and your users as well as the search engines. How much content you have, how new it is, how well it is written and how relevant it is to your topic are some of the main factors of content ranking. Routine blogging and article writing is one of the best ways to continue keeping your site relevant.

There are also other forms of content that are useful, especially videos. Video content is often more engaging for users and offers a richer and more robust overall experience for your site. Written content, videos and images can all help complement each other.

Your Social Media Campaign

A lot of centers aren’t sure exactly how their social media accounts can or should be used, but they do know they need them. The necessity of the types of accounts can vary, as it might not make sense to use certain ones if you don’t have the right content for it.

There are also different uses for social media, such as general user engagement, promotions and content sharing. We tend to focus on the latter, but they are all important and serve their purposes and customized campaigns can be created for each.

Must be Mobile-Friendly

Lastly, websites today have to be mobile-friendly. Everything is going mobile, and there are actually more searches conducted now on mobile devices (including smartphones and tablets) than on other types of computers. If your site does not display well or convert to a mobile-friendly platform, it can have a negative impact on your search positioning, as it is one of the many factors that Google considers when displaying search results.

If you are considering upgrading your website or would like to improve your search engine rankings, contact us to set up a consultation to see how we can help.

Searching for Profits in All the Wrong Places

drug testingA couple of recent news stories have undoubtedly caused some squirming among many a treatment center executive. They revolved around some questionable business practices involving drug testing procedures and treatment centers, the labs associated with them and insurance companies.

First, there was an inquiry by the Securities and Exchange Commission regarding potential profit inflation due to drug testing revenue into a certain publicly-traded group of treatment centers. Then there was an FBI investigation into multiple facilities connected to labs in South Florida.

The practices in question involved performing an unusually high number of drug tests on individuals who have insurance policies, sending them to labs that charge a ridiculously high fee for them and then getting huge payouts and kickbacks from the drug testing claims. Many clients were billed well over $100,000 in lab fees alone.

While examples like these are more obvious when examined after the fact, there are undoubtedly many treatment programs around the country that have engaged in similar practices, even if only a little bit. People in the news stories appear to be motivated by profits, not by helping people recover. For some struggling facilities elsewhere, that distinction may be a bit more blurred.

The fact is there are industry-accepted standards for drug testing, and there are usual and customary charges for lab services for those procedures. Attempts to manipulate that for any reason turns into dishonest business practices and is not in the best interest of the clients.

That being said, there is nothing wrong with being a profitable business, but how someone goes about it makes a huge difference. If you provide an excellent treatment program, help the majority of your clients into successful recovery and market your services well, you will make money. Cheating the system is not a sustainable business model.

If you operate a treatment facility and need help marketing it, contact us today for a free consultation to see how we might be able to help you so that you can help more people.

How Many of Your Leads are Converting?

questionThere are many companies out there that know how to generate leads, regardless of the field or industry. There are often several missing components, though, as in the drug and alcohol treatment field there is a much stronger human element. It is literally a life-and-death situation and people are often desperately seeking help.

Given all the different factors at play, it can be difficult to find an industry average on how many leads convert into paid clients/ enrolled patients. The variables not only include what type of quality the prospects are, but also the fact that there are so many different options, and we can’t leave out the ability of the admissions personnel to get people enrolled.

We have seen conversion rates be as low as less then .5% and as high as more than 15%. That means on one side it takes 200 leads to get one patient signed up for treatment, while on the other it only takes about 7. That’s quite a difference. Are the programs that have higher conversion rates really that much better than the ones with lower numbers? Not necessarily.

If we had to take a guess at an average conversion rate in the rehab field, it would be right around 2%, meaning it takes 50 leads to get one paid enrollment. Slight changes in quality of leads, quantity of leads, how the facility is presented online and effectiveness of the people handling them can make a big difference. These are the types of things we specialize in and can help your center with.

Imagine how much better things would be if you could get even one more person enrolled each week on average. That could be an extra million dollars or more in revenue for the year. Even better, that would be 52 more lives that you have an opportunity to save and can positively impact.

Even Non-Profits Have to Earn Money

non-profitsPeople often have the misconception that because a program is non-profit that means they shouldn’t charge for their services. We wanted to take a moment to address some of the issues surrounding such an idea.

For starters, the staff have to earn a living. Sure, some non-profit charities are staffed almost entirely by volunteers, but that is not the case with drug and alcohol treatment programs. Most people want them to be staffed by professionals who will be doing their best to help them recover from addiction. These professionals have to eat and have families to support and bills to pay just like the rest of us. Therefore, even non-profit treatment centers must make money.

Now, this doesn’t have to mean they charge outrageous amounts. They typically stick to low rates for the services they provide and sometimes even get donations, grants or other funding from outside sources and to be able to offset the cost of rehabilitation even more through discounts or scholarships.

The reality is that even non-profits have to make money, and the better job they do at filling their beds the more people they can help.

They also have to make money to pay for supplies, pay their rent or mortgage and utilities, etc. The power companies don’t care what kind of business they are, they still want their money.

We certainly don’t want it to sound like we’re all about the money. If that were the case we wouldn’t be in this field at all. Someone can’t work in the addiction treatment field for years and not have at least some altruistic base in them to keep going. These are important jobs and the people who help save lives should be rewarded for their efforts, whether they work at a for-profit facility or a private, non-profit center.