Advanced Recovery Completes Website Sale

Of the many services and products we provide to treatment centers, the most sought after ones revolve around generating phone calls and web inquiries for people seeking rehab options.

We have worked with dozens of treatment facilities across the country over the years in different capacities, and we are very proud to announce that we recently sold two of our websites to a growing national provider with excellent programs. Although the details of the deal are confidential, we can say that it was our largest deal to date, as the sites were generating nearly 1,000 inquiries per month.

We look forward to working with more programs in the future and continuing to develop other web properties that help connect people seeking help with quality treatment providers.

Interventions Aren’t Just for the Addicts

interventionA lot of people have mixed feelings about drug and alcohol interventions. Many of the negative thoughts are either based on bad experience with unprofessional people, botched family confrontations, or misconceptions about the process. In reality, most interventions led by specialists in the field are very successful in getting people into treatment, but there are more benefits to this practice than are sometimes realized.

On the family side, there is an opportunity for them to be able to address many issues that have been fostering the unhealthy behavior. There are often multiple situations that have fed the addiction over time that can now be fixed to help prevent it from occurring again. If done properly, it can be a way for everyone to start out fresh with a new, positive outlook.

For treatment centers, interventions can be beneficial as an enrollment tool as well. We know that there are countless times where family members want to get their loved ones into treatment but are unable to get them to agree. Having someone there in person to assist both the family members and the substance abusers in coming to some sort of resolution increases the chances of enrollment into treatment.

Too often this helpful, life-saving service is overlooked by loved ones and rehab programs alike. Meanwhile, missed opportunities to properly intervene can result in lowered occupancy and people still harming themselves.

Whether you have a loved one in need of help or are a treatment facility looking for information, contact Advanced Recovery Resources today to find out more about how we can help.

How Many of Your Leads are Converting?

questionThere are many companies out there that know how to generate leads, regardless of the field or industry. There are often several missing components, though, as in the drug and alcohol treatment field there is a much stronger human element. It is literally a life-and-death situation and people are often desperately seeking help.

Given all the different factors at play, it can be difficult to find an industry average on how many leads convert into paid clients/ enrolled patients. The variables not only include what type of quality the prospects are, but also the fact that there are so many different options, and we can’t leave out the ability of the admissions personnel to get people enrolled.

We have seen conversion rates be as low as less then .5% and as high as more than 15%. That means on one side it takes 200 leads to get one patient signed up for treatment, while on the other it only takes about 7. That’s quite a difference. Are the programs that have higher conversion rates really that much better than the ones with lower numbers? Not necessarily.

If we had to take a guess at an average conversion rate in the rehab field, it would be right around 2%, meaning it takes 50 leads to get one paid enrollment. Slight changes in quality of leads, quantity of leads, how the facility is presented online and effectiveness of the people handling them can make a big difference. These are the types of things we specialize in and can help your center with.

Imagine how much better things would be if you could get even one more person enrolled each week on average. That could be an extra million dollars or more in revenue for the year. Even better, that would be 52 more lives that you have an opportunity to save and can positively impact.

Even Non-Profits Have to Earn Money

non-profitsPeople often have the misconception that because a program is non-profit that means they shouldn’t charge for their services. We wanted to take a moment to address some of the issues surrounding such an idea.

For starters, the staff have to earn a living. Sure, some non-profit charities are staffed almost entirely by volunteers, but that is not the case with drug and alcohol treatment programs. Most people want them to be staffed by professionals who will be doing their best to help them recover from addiction. These professionals have to eat and have families to support and bills to pay just like the rest of us. Therefore, even non-profit treatment centers must make money.

Now, this doesn’t have to mean they charge outrageous amounts. They typically stick to low rates for the services they provide and sometimes even get donations, grants or other funding from outside sources and to be able to offset the cost of rehabilitation even more through discounts or scholarships.

The reality is that even non-profits have to make money, and the better job they do at filling their beds the more people they can help.

They also have to make money to pay for supplies, pay their rent or mortgage and utilities, etc. The power companies don’t care what kind of business they are, they still want their money.

We certainly don’t want it to sound like we’re all about the money. If that were the case we wouldn’t be in this field at all. Someone can’t work in the addiction treatment field for years and not have at least some altruistic base in them to keep going. These are important jobs and the people who help save lives should be rewarded for their efforts, whether they work at a for-profit facility or a private, non-profit center.