How Many of Your Leads are Converting?

questionThere are many companies out there that know how to generate leads, regardless of the field or industry. There are often several missing components, though, as in the drug and alcohol treatment field there is a much stronger human element. It is literally a life-and-death situation and people are often desperately seeking help.

Given all the different factors at play, it can be difficult to find an industry average on how many leads convert into paid clients/ enrolled patients. The variables not only include what type of quality the prospects are, but also the fact that there are so many different options, and we can’t leave out the ability of the admissions personnel to get people enrolled.

We have seen conversion rates be as low as less then .5% and as high as more than 15%. That means on one side it takes 200 leads to get one patient signed up for treatment, while on the other it only takes about 7. That’s quite a difference. Are the programs that have higher conversion rates really that much better than the ones with lower numbers? Not necessarily.

If we had to take a guess at an average conversion rate in the rehab field, it would be right around 2%, meaning it takes 50 leads to get one paid enrollment. Slight changes in quality of leads, quantity of leads, how the facility is presented online and effectiveness of the people handling them can make a big difference. These are the types of things we specialize in and can help your center with.

Imagine how much better things would be if you could get even one more person enrolled each week on average. That could be an extra million dollars or more in revenue for the year. Even better, that would be 52 more lives that you have an opportunity to save and can positively impact.